GNPL (https://gnpl.io/) is looking for an entrepreneurial Founding CMO to join an exciting AI-based digital lending and financing fintech startup in Zurich, Switzerland.

About GNPL

We are a FinTECH company in the lending and payment space founded by experienced industry professionals. We are building new approaches to fully automate lending for corporate customers based on advanced data analytics, open banking and fully automated processing. We have built a first MVP which is operational and we can already underwrite loans. First customers are being served.

What we believe:

• Customer first
• Banking is only 1% digital
• Software is eating the world
• Fintech will completely revamp how banking will be done in the future

We are actively building this future and applying our technology understanding to completely rethink how finance and banking works.

Your Job as founding CMO

You will work directly with our Co-Founder/CEO and take full ownership of our online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

What we expect from you

• Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
• Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.
• Work closely with the product team in developing GNPL such that we can delight the customers and provide solutions exactly based on their needs.